Morrison Foerster advised Haus, a leader in in decision science and marketing measurement, on $20 million in additional financing led by 01 Advisors, a venture firm founded to help hyper-growth companies reach the next level.
Haus is a decision science platform on a mission to democratize access to world-class causal inference tools, empowering businesses to make data-driven decisions rooted in scientific rigor. With this additional partnership and support, Haus is well-positioned to deepen their holistic marketing measurement and experimentation tooling, expand their causal inference analytics capabilities, broaden their decision science platform across industries, and launch a breakthrough new product solution: Causal Attribution. Haus's new Causal Attribution product weaves incrementality into marketers' existing day-to-day workflows.
The MoFo team was led by Palo Alto corporate partner Jim Ryan and associates Ophir Gam and Thomas Hopkins.
Read the press release.