As generative artificial intelligence (Gen AI) tools rapidly evolve in 2025, FINRA member broker-dealers will be presented with both promising opportunities for investors and challenges in satisfying regulatory obligations. Gen AI tools allow broker-dealers to analyze and synthesize vast volumes of financial and market data at a fraction of the time it takes for human analysis (with higher accuracy), to power educational resources that may help investors at all experience levels, and to provide curated market research directly to customers.
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