Analysis: California Consumer Privacy Act Takes Effect – Assess Compliance Now

Julie O’Neill authored an article for Chain Store Age discussing how the enforcement of the California Consumer Privacy Act of 2018 (CCPA), which began on July 1, affects retailers that do business in California, and how they should act to assess their compliance.

“A retailer seeking to prioritize the steps to compliance may be best served by focusing on what is public facing,” Julie wrote. “If a California customer can easily see, for example, that your business has posted a CCPA-compliant privacy policy on its website and designated a toll-free number and other contact mechanism to submit access and deletion requests then your customer may be less likely to complain publicly or to the AG – which may reduce the risk of an AG investigation.”

Read the full article.