Navigating State Consumer Privacy Laws’ Impact on Digital Marketing

In the intricate web of digital marketing, untangling the complexities of state consumer privacy laws, “sale,” “share,” and their impact on your strategies is essential. This panel will guide you through the intricacies of state consumer privacy laws and their implications on digital marketing practices. Dive deep into the redefined notions of “sale” and “share” in the context of personal information, and discover how these concepts intersect with automated decision-making and profiling. Explore strategies to create marketing campaigns that respect consumer privacy while achieving your goals. Through real-world examples and actionable insights, you will learn how to navigate this web with confidence. Join Morrison Foerster partner Marian Waldmann Agarwal, Wendy Feldman, Global Head of Data Privacy, Zoetis, and Joanna Levin, CIPP/US, Associate General Counsel & Chief Counsel, Privacy, Pfizer, for this enlightening session, and equip yourself with the knowledge to untangle the complexities of state consumer privacy laws in the world of digital marketing.

What you will learn:

• Understand what “sale” and “share” under the state consumer privacy laws mean for digital advertising.

• Learn how these concepts intersect with automated decision-making and profiling.

Register now.