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Navigating Data Privacy in 2024: Projections and Priorities, Benelux & Nordics

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The landscape of data privacy is poised for significant shifts during 2024. Data privacy professionals can anticipate heightened regulatory frameworks, with a focus on comprehensive GDPR revisions and stringent data localization requirements.

The landscape of data privacy is poised for significant shifts during 2024. Data privacy professionals can anticipate heightened regulatory frameworks, with a focus on comprehensive GDPR revisions and stringent data localization requirements. Professionals should prepare for increased scrutiny on cross-border data transfers and the integration of robust privacy safeguards.​In this round table, topics included:<ul dir="ltr"><li>Which new regulations will impact Data Privacy Professionals in 2024</li><li>Which new trends we anticipate in 2024</li><li dir="ltr">How technology can support new regulations and trends</li></ul><hr>

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Clients seek Alja for her no-nonsense approach to resolving complex local legal issues efficiently while providing strong representation for their most important privacy, whistleblowing, and investigatory matters. Alja is the go-to counsel for EU whistleblowing laws and leads strategy for the firms’ advisory efforts for compliance with whistleblowing rules and procedures globally. She founded and is one of the main contributors to MoFo's <a href="https://www.mofo.com/gdpr-european-privacy/whistleblowing">Whistleblowing Resource Center</a>, which is relied upon by many organizations to support their compliance efforts, and is also leveraged by Thomson Reuters Practical Law to provide <a href="https://uk.practicallaw.thomsonreuters.com/w-034-1767?transitionType=Default&contextData=(sc.Default)&firstPage=true">updates</a> to its subscribers. She regularly assists clients with internal investigations and their dealings with regulators and provides practical solutions that enable organizations’ overall compliance while achieving cost-efficient and business-friendly results.Alja advises European-, Asian-, Latin American-, U.S.- and Canadian-based B2B and B2C organizations from a broad range of industry sectors including technology, telecommunications, insurance, advertising, retail, consumer products, entertainment, pharmaceuticals, and financial services. She works regularly with the firm’s trusted local counsel worldwide, enabling her clients to receive high-quality advice in any jurisdiction.Alja also advises clients on important privacy matters with regard to employee monitoring, e-discovery, international data transfers and data sharing, M&A projects, vendor due diligence and contracting, profiling, BYOD/BYOC, AI, social media use, marketing and advertising, use of cookies and similar technologies, use of workplace surveillance tools (e.g., CCTV, dashcams), use of medical data of employees, job applicant background check processes, and other workplace and consumer related privacy and data protection matters.Prior to joining Morrison Foerster, Alja worked on the Information, Communication & Technology team at a renowned Dutch law firm in Amsterdam, and at the <a href="https://ec.europa.eu/solvit/contact/" target="_blank">EU SOLVIT center</a> in The Hague where she advised businesses on difficulties caused by failure to implement or correctly interpret EU law by public authorities.Alja is a Dutch qualified lawyer and a member of the Amsterdam and Brussels Bars. She speaks fluent English and Dutch, is a native speaker of Slovenian, and has a working knowledge of Croatian, Serbian, and German languages.

Alja Poler De Zwart

Partner

Privacy + Data Security

Brussels

Navigating Data Privacy in 2024: Projections and Priorities, Benelux & Nordics

16 Jan 2024